Market Your Practice Year Round (ACMY)


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Discussion Leader
Christian Filus


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Discussion Leader
Donovan Prark

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Market Your Practice Year Round (ACMY)

Customer Rating

Field of Study

Marketing

Level

Basic

Credits

1

Qualifies For

CPE

Overview

Marketing your practice is an all-year activity – particularly during tax season. In fact, potential clients don’t care that you’re busy. The opposite is true: if you can be responsive, attentive and customer focused – in spite of your full plate – then you’ve built the foundation for a new relationship. This session shows how to create your ideal client profile that positively impacts your marketing strategies. So whether it’s live events or your digital presence, you can be sure to have plenty of business lined up once tax season ends.

Major Topics

  • Importance of client profile to selecting marketing tactics
  • Role of practice’s digital presence

Learning Objectives

  • Explain why marketing tactics need to be adapted to the season
  • Understand why it’s important not to have a marketing “off-season”
  • Recognize which aspects of your digital presence require immediate attention

Designed For

Practices that serve small/medium-sized businesses. Whether you’re a one-person shop or a multi-partner practice with hundreds of clients, this session can help both new and established practices revitalize their approach to efficiently attracting best-fit clients.

Prerequisite

Take one minute and write down a quick list of all marketing activities you've worked on in the past 3 months

Advanced Preparation

None


'
Discussion Leader
Christian Filus


'
Discussion Leader
Donovan Prark

Registering...
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